Easy Social Share Buttons for WordPress offers a wide range of analytics tools. They are made be usable by regular users (not just experts). Using the different analytics functions of the plugin you can track the social share buttons work. And you can make adjustments just like the social media experts do. You can activate the different analytics functions from the Sharing -> Analytics menu.
- Share Button Analytics – the analytics is made to collect click over share buttons. When a user clicks on the share button anywhere on your site the logger saves position, template, device type, and post. The collected data is fully anonymous and does not include any personal or device information from the visitor.
- Share Buttons Conversion Tracking – the conversion tracking is a handy tool where you can measure the real conversions of a share button display and social share network on your site. This will help you make an informative decision that shares buttons you need to keep on your site and do which display methods really work. The collected data is fully anonymous and does not include any personal or device information from the visitor.
- Share Metrics Lite – share metrics lite is designed to store and show information about the real shares of content. The data that you will see is stored with the share counters update on-site and represent a real-life state.
- Google Analytics Tracking – include tracking with events or UTM inside Google Analytics